Retail Design Expo – London
Last week we visited the RDE2018 in London’s Olympia, Although the show wasn’t the best I have been to in terms of inspiration there was some key consistencies to the overall theme.
Here are some of the speaker highlights,
Howard Saunders – Retail Futurist
“ Smart brands, have learnt they must connect with us emotionally. This is where the real revolution is ”
We looked at case studies such a Casper New York.
How this brand turned selling mattresses into whole new experience for shoppers.
View Article and more images here
“ We are an innately social species that crave community, human contact and engaging spaces” – Howard Saunders
Up next was,
Karl McKeever Founder & MD of Visual Thinking
He spoke about how large brands are re working their retail strategy to fit into local towns, by opening small independent stores.
Mama & Papas opens One – Four – Five.
Southwold Books – is a sub store of Waterstones.
The time has never been more exciting for small independent stores – if they can create more than just a store and focus on how to create a community of followers by looking at different ways to use their spaces they will thrive.
I also had a quick inspo trip around Oxford street and Regent Street.
You can clearly see the shift in retail happening compared to even 6 months ago, the trend of small stores is also taking over the high streets with brands like H&M opening stores Weekday and Arket.
The product is the same price, style and quality it is just shown in smaller volume, made to look more unique, the stores all tell brand stories to engage with the target customers.
And of course Selfridges taking customer experience to a whole new level with their Multi Sensory exhibition – it was something I will never forget.