Oh, is that Spring I see?
So we have said our goodbyes to Christmas and are moving onto spring planning for our clients.
We always plan ahead for all seasons and will sign off all our spring work by December, this ensures a smooth delivery and its also more cost effective!
How do we start?
We look at past and future shopping trends, weather trends, product trends, marketing trends and we then devise the optimal campaign for our client.
A few interesting stats are: (All stats are from the John Lewis Retail Report 2016 )
- Product wise 2016 was the year of the:
- The white trainer
- The designer light bulb
- The pink Flamingo
And basically anything with a avocado in it.
Its was also the year where shoppers wanted to be entertained and inspired in retail and this is going to grow faster in 2017.
“When customers are in the mood to be entertained or inspired, shopping is not just the products they buy: it is the experience that counts. These customers come for the enjoyable day out with friends, family rather than to shop for the essentials, This includes special experiences such as tastings and testing new products”
(Direct Quote John Lewis Retail Report)
Looking ahead for 2017
Key Product trends:
- Brass.
- Bringing the outdoors indoors.
- BOLD fonts.
- Wide leg trousers.
- Denim drift named as colour of 2017.
Oh and…anything with a avocado in it (those baby’s are going nowhere)
Key Shopping trends:
- Please advise me!!
The personalisation of retail services will become hugely important for sales in 2017…..
Maybe more on that another day!
So now we can start the design process ……. (6 to 7 coffees will also help)
Thanks for reading.
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Rowena
#ItsMakesVisualSense
