Background
Rowena Doyle founder of Visual Sense, started her career in retail at the age of 14 when she took a part time job in a local antique store. While there she rearranged the layout of the shop on a regular basis and so her passion for merchandising was born.
After earning her Diploma in Visual Display and Design from Dublin Institute of Technology Rowena worked with Arnotts, the well know Dublin Department store. There she gained invaluable experience in the basics of good commercial merchandising and worked on many creative projects, including the in house lifestyle magazine.
Following 4 successful years there Rowena Joined leading menswear retailer Jack & Jones as Regional Visual Manager for Ireland. She worked closely with each store to build the brand and image and saw the company expand from 8 to 28 stores around the country. She was also responsible for opening new Jack and Jones stores around Europe in countries such as Denmark, Sweden and Germany.
A stint in Sydney, Australia saw Rowena land a role with Iconic department store David Jones where she was part of the creative team responsible for huge refurbishment project. Upon her return home she decided to set up her own business, Visual Sense, to educate and help retailers find the real value of all the key elements of a good retail store.